Become a Sponsor

Rogers Bayfest Sponsor Info

Rogers Sarnia Bayfest is an event put on by Bayfest Festival of Performing Arts (BFPA). BFPA is a non-profit charitable organization that donates to a number of local non-profit and charitable organizations and awards student scholarships within our community. Rogers Bayfest is the largest music festival in South-western Ontario and rivals some of the best festivals in Canada. Rogers Bayfest prides ourselves on community involvement and giving everyone a sense of belonging. Neighbouring Port Huron/Michigan Sarnia is centrally located promoting cross border travel and only 100km west from London, Ontario.

Entering its 14th year Rogers Bayfest has hosted such acts as Aerosmith, KISS, Black Eyed Peas, Keith Urban, Rascal Flatts, Toby Keith, Tim McGraw, Nickelback. Lady Antebellum and so many more

Community Impact

Economic impact - $6.4 Million
Community volunteers - 300

Awards Won

Tourism Industry Association of Ontario and Ontario Tourism Marketing Partnership's: -Best Tourism Event of the Year 2009 and 2011
Sarnia Mayor's Honour List - 2009
Festival & Events Ontario:
     Event of Distinction - Lifetime Achievement Award
     Best Fundraising Award - Yellow Hat Campaign
     Top 100 Festival 2008, 2009, 2010
Chambers of Commence - Outstanding Business Awards
     Leadership Award 2010
Nominated for Best Marketing & Promotions Award 2011
West Jet Fun N Festivals web poll contest 2011:
     #1 Festival in Ontario
     #6 Festival in Canada

Attendance & Sponsor Recall

Annual Average attendees 2011 - 90,000
Repeat Loyal Attendees - 72%
Sponsor Recall - 97% could name at least 1 Sponsor

Media Coverage

Unique visits to our Official Website - Average monthly 854,103
Radio hours - 32 hours
Print Articles - 278 advertisements printed
TV hours - 2 Hours
E-Newsletters - 55,000 registered emails
Facebook - 11,295 Fans updated regularly (*Not included in total impressions)

Visitor Satisfaction

Quality of Entertainment - Excellent -66%, Good - 33%
Atmosphere - Excellent -59%, Good - 40%
Cleanliness - Excellent -55%, Good - 44%
Variety of Entertainment - Excellent -55%, Good - 40%
Quality of Food/Beverage - Excellent- 41%, Good - 53%
Variety of Food/ Beverage - Excellent - 36%, Good - 50%

Demographics

The Enigma Research Study Results:
     52% female and 48% male,
     Under 10 - 1%
     10-19 - 15%
     20-29 - 41%,
     30-39 - 19%,
     40-49 - 14%
     50-59 - 8%
     60-69 - 2%

Top 3 Occupations:
     Student - 19%
     Blue collar Labour - 18%
     Service retail/restaurant/hotel - 14%.

Top 2 Income levels:
     $50,000 - $79,999 - 25%
     $25,000 - 49,999 - 21%

More Information

For further information please contact:
     Chrissy Taylor
     chrissy@sarniabayfest.com
     P-519-337-4474 F- 519-337-1003
     485 Harbour Road, Sarnia, ON N7T5R8